The story begins in April 2012.
My father has just undergone surgery that has left a huge scar on his neck, 15 centimetres long.
My father, my hero, is being undermined by this painful, unsightly mark. So I wonder what I can do to cheer him up and, more importantly, provide him with a cream that would be effective, totally healthy and would soften this deep scar.
I promise to come back soon...
I quickly realized that there were dozens of cosmetic brands, several ranges per brand, several products in each range and that it was not always easy to find your way around and to trust.So I decided to turn to a couple of research friends and explained my problem to them. Ready for anything, out of love and with love, we spent weeks doing tests. With their team, they reviewed all the components that the skin needs, drawing from the wonders that Mother Nature offers us.
Passionate, motivated by results and fascinated by the discoveries and workings of cosmetic chemistry, I then had a highly concentrated hyaluronic serum developed for my friends. With my vials that looked like nothing and no packaging, I still had more and more requests... Jolie Française was born!
I quickly became disillusioned when I realized that marketing and packaging was an art and that if the substantial marrow was ready, the form was a pitfall!
Discouraged by codes I didn't know, I took a step back... On the evening of July 14, 2016, I was on my terrace to watch the fireworks in Nice. The attacks of that fateful night reminded me that life can leave its mark on the soul and the skin...
I quit my job as a stewardess in September, got back to work, and thanks to outstanding researchers, I was able to advance my formulas to the results I was hoping for. Surrounded by a team of graphic designers, I learned and understood the codes of marketing.
It is with joy and pride that today we offer you treatments that reflect our brand, both in content and form.
It is with conviction that we continue our research again and again.